Name: Become an Email Marketing Expert — Start Learning Today!
Price: 99.00 INR
Availability: InStock

What you'll learn

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Understand the strategic importance of email marketing in business growth.

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Identify and utilize various types of email campaigns effectively.

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Segment and personalize email lists for targeted messaging.

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Craft compelling subject lines and calls to action that drive engagement.

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Build an opt-in email list and avoid the pitfalls of purchased lists.

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Design responsive and mobile-optimized email templates.

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Implement tracking URLs and analyze email performance using analytics tools.

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Create engaging email content that improves click-through and conversion rates.

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Follow legal compliance standards (e.g., CAN-SPAM Act).

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Avoid common mistakes such as spam triggers and design flaws.

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Test, measure, and optimize campaigns based on real-time feedback.

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Promote newsletters and create content that attracts long-term subscribers.

Course Curriculum

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Introduction to Email Marketing

3 Lectures

Why Email Marketing Matters in Today’s Business Landscape?

How Email Marketing Can Grow Your Business?

Understanding the Value Exchange — Lead Magnets & Opt-ins

Building and Managing Your Email List

3 Lectures

Types of Email Campaigns

4 Lectures

Making Your Email Marketing Campaign Effective

5 Lectures

To Buy or Build a List for Email Marketing

4 Lectures

Is Your Content Working in Your Email Marketing?

7 Lectures

Creating an Effective Email Subject Line

5 Lectures

Email Marketing Tips for Your Business

5 Lectures

Requirements

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Basic understanding of digital marketing fundamentals

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Familiarity with internet browsing and email tools

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Introductory knowledge of what newsletters, blogs, and CTAs are

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An interest in learning how to grow online audiences or customer bases

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Access to email marketing platforms like Mailer Rocket (optional but recommended for hands-on application)

Description

Email Marketing Tips and Tricks is an in-depth manual designed to equip readers with practical strategies and techniques for building and executing highly effective email marketing campaigns. In today’s digital age, email remains a dominant communication and marketing tool, but it’s often underutilized or misused. This book demystifies the process, guiding you through every step of a successful email campaign, from list building and content creation to testing and optimization.

The course opens by emphasizing the power of email marketing in business growth. While digital channels offer businesses broader access to consumers, they also bring increased competition. Email marketing, when done right, is a tool that allows companies to cut through the noise and create a direct, personal line of communication with customers. By offering something of value—like newsletters, ebooks, or reports—marketers can build a subscriber base and nurture it into a paying customer base. However, it warns against spamming and stresses the importance of permissions and personalization.

A core section covers the four major types of email campaigns: informational, educational, promotional, and lead-nurturing emails. Each serves a different purpose, from keeping subscribers informed about events to educating them about a product, or nurturing leads through a structured journey. Marketers are advised to blend these types strategically for stronger engagement.

The next chapters focus on the effectiveness of campaigns, stressing the importance of audience segmentation, timely content delivery, proper grammar, and structured publishing calendars. A major takeaway is that consistency and relevance are crucial. It also encourages testing emails on various devices and platforms to ensure responsive design and readability.

A hotly debated topic—whether to buy or build an email list—is explored in depth. The book argues convincingly against buying email lists, outlining risks such as low engagement, spam complaints, and wasted investment. Instead, it emphasizes building a list organically through opt-ins, which guarantees a more engaged and relevant audience.

Tracking the performance of email campaigns is another critical component. Readers learn how to create and use tracking URLs to monitor user behavior, link clicks, time spent on pages, and bounce rates. Tools like Google Analytics and HubSpot are introduced, empowering marketers with actionable data insights.

The course also breaks down the anatomy of high-performing email content. It discusses how subject lines should be short, action-oriented, and non-spammy, while email bodies should be concise and clear, beginning with the most critical information. Visual elements like images should be optimized for mobile, and social links should be strategically placed. Readers are encouraged to test variations of headlines, layouts, calls-to-action, and timing to improve click-through rates.

For list-building, several proven techniques are outlined. Offering free value (like whitepapers), simplifying sign-up forms, using testimonial-backed calls to action, and strategically placing opt-in forms are all discussed. Turning newsletters into branded “products” filled with valuable insights also enhances subscription rates.

The course doesn't stop at design or delivery—it goes further by guiding users on how to increase the readability and delivery rates of emails. Tips like designing emails for horizontal viewports, minimizing CSS and large images, and embedding plain-text fallback versions ensure that emails load quickly and correctly across all devices.

A special focus is placed on mobile email marketing, which accounts for over 50% of opens. Tools such as JPEG Mini, Litmus, Theme Forest, and Mailchimp are recommended for optimizing images, auditing templates, and creating mobile-ready campaigns. Google Analytics and Yoz.io are also highlighted for tracking mobile engagement and app downloads.

Practical advice is presented through the “Email Marketing Report Card,” helping readers audit their campaigns. Questions are posed around key aspects like sender name, subject lines, content quality, links, compliance with CAN-SPAM laws, and overall user experience. It functions as a checklist to improve ongoing campaigns.

Content creation ideas are offered for those struggling with fresh material. Suggestions include repurposing blogs into eBooks, writing how-to guides, creating trend reports, producing product videos, and designing problem-solving checklists. These help keep subscribers engaged while providing real value.

Promoting newsletters is also covered extensively. The course provides tactics such as creating compelling landing pages, having persistent CTAs on blogs and websites, and embedding newsletter invites in nurturing email sequences. It promotes lead generation while ensuring users are fully informed before subscribing.

A chapter on crafting subscriber-friendly emails advises keeping layouts clean, adding web-version links at the top, ensuring functional landing pages, and using straightforward subject lines. Personal touches, punchy headlines, and a consistent tone build trust and encourage more frequent opens.

The final sections focus on business-focused email strategies. These include crafting welcome emails, customizing content to subscriber preferences, branding newsletters to match the company’s identity, and consistently sending value-rich emails to specific audience segments. The guide reiterates that each subscriber represents a potential long-term customer if nurtured correctly.

Lastly, the course warns about the most common mistakes marketers make: overwhelming readers with too many emails, not using email service providers (ESPs) that ensure deliverability and compliance, and misusing large image files. These seemingly minor errors can drastically impact deliverability and engagement, costing time, trust, and revenue.

Instructors

Ruksar

Business Development

5.00

(1)

2 Courses

1 Students

1 Reviews

Reviews

Geeta parmar

2 days ago

I really enjoyed this course! 🌟 The content was clear, well-structured, and very helpful. I learned a lot of valuable skills that I can apply in my future work. Thank you! 🙏✨