What you'll learn

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A practical understanding of how digital marketing works.

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A ready-to-use toolkit of free and paid marketing tools.

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A portfolio project demonstrating their ability to design, launch, and measure a campaign.

Course Curriculum

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Digital Marketing

1 Lectures 1 Assignments

Syllabus with content

Preview

🚀 Short Digital Marketing Assignment: "The Eco-Friendly Candle Company"

Requirements

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Laptop with internet connection

Description

This course introduces students to the essential principles and tools of digital marketing. Over four hours, students will learn how to build an online presence, craft effective campaigns, analyze results, and optimize for success.

Course Structure (4 hours total)

Module	Topic	Duration
1	Introduction to Digital Marketing	30 mins
2	Social Media Marketing	50 mins
3	Search Engine Optimization (SEO)	50 mins
4	Paid Advertising (Google Ads, Meta Ads)	45 mins
5	Email Marketing & Automation	30 mins
6	Analytics, Reporting & Strategy	35 mins