Learn Digital Marketing

you’ll learn to create, execute, and optimize digital marketing campaigns across multiple platforms, including search engines, social media, email, and more. We’ll cover the latest tools, tactics, and trends to help you develop data-driven strategies that deliver real results.

By the end of this course, you’ll be equipped to manage your own digital marketing campaigns or support your business’s marketing efforts with confidence, creativity, and technical expertise.

Course Breakdown:

Module 1: Introduction to Digital Marketing

• What is Digital Marketing? An overview of the key concepts
• Understanding the digital marketing landscape
• Setting goals and objectives for your digital marketing campaigns
• The role of content, data, and analytics in digital marketing
• Introduction to key digital marketing channels

Module 2: Website Optimization & User Experience (UX)

• The importance of an optimized, user-friendly website
• Fundamentals of Conversion Rate Optimization (CRO)
• Building effective landing pages
• Understanding SEO basics and its impact on marketing
• Website Analytics: Google Analytics setup and insights

Module 3: Search Engine Optimization (SEO)

• What is SEO and why is it important?
• On-page SEO (keywords, meta tags, content structure)
• Off-page SEO (backlink strategies)
• Technical SEO (site speed, mobile-friendliness, sitemaps)
• Local SEO: How to rank in your local market
• SEO tools (Google Search Console, SEMrush, Ahrefs)