What you'll learn

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Introduction to PPC and the Google Ads platform
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Setting up Google Ads campaigns (Search, Display, YouTube, and Shopping ads)
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Keyword research and targeting the right audience
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Writing compelling ad copy
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Optimizing PPC campaigns for conversions

Course Curriculum

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1 Lectures

ntroduction to Digital Marketing 3 Curriculum Elements

Module 1

Test : Module 1

Assignment 1

Requirements

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Introduction to social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
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Developing a social media strategy and content plan
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Creating engaging content for different platforms
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Running Facebook Ads and Instagram Ads

Description

you’ll learn to create, execute, and optimize digital marketing campaigns across multiple platforms, including search engines, social media, email, and more. We’ll cover the latest tools, tactics, and trends to help you develop data-driven strategies that deliver real results.

By the end of this course, you’ll be equipped to manage your own digital marketing campaigns or support your business’s marketing efforts with confidence, creativity, and technical expertise.

Course Breakdown:

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing? An overview of the key concepts
  • Understanding the digital marketing landscape
  • Setting goals and objectives for your digital marketing campaigns
  • The role of content, data, and analytics in digital marketing
  • Introduction to key digital marketing channels

Module 2: Website Optimization & User Experience (UX)

  • The importance of an optimized, user-friendly website
  • Fundamentals of Conversion Rate Optimization (CRO)
  • Building effective landing pages
  • Understanding SEO basics and its impact on marketing
  • Website Analytics: Google Analytics setup and insights

Module 3: Search Engine Optimization (SEO)

  • What is SEO and why is it important?
  • On-page SEO (keywords, meta tags, content structure)
  • Off-page SEO (backlink strategies)
  • Technical SEO (site speed, mobile-friendliness, sitemaps)
  • Local SEO: How to rank in your local market
  • SEO tools (Google Search Console, SEMrush, Ahrefs)

 

Instructors

Nageshwer Reddy

  1 Courses

  7 Students

  0 Reviews