What you'll learn

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How to use WhatsApp, Facebook Messenger, and Instagram DMs for business growth.
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The psychology behind customer engagement through messaging apps.
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How to set up and use chatbots for automating customer service and marketing.
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Best practices for writing engaging, effective, and non-intrusive messages.
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How to implement conversational commerce and increase direct sales.
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Tools and techniques to track and analyze messaging campaigns for optimization.
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Legal and ethical considerations in social messaging marketing.

Course Curriculum

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10 Lectures

Detailed Chapter Descriptions of Social Messaging Apps for Marketers 10 Curriculum Elements

Chapter 1: The Power of Social Messaging Apps

Chapter 2: Facebook Messenger and WhatsApp – The Big Ones

Chapter 3: SMS and Other Messaging Platforms

Chapter 4: What is Conversational Commerce?

Chapter 5: Messaging Apps for Sales

Chapter 6: Chatbots

Chapter 7: Building an App

Chapter 8: Collecting and Managing Contact Details

Chapter 9: Best Practices for Building Relationships and Making Sales

Chapter 10: Internal Uses, Providing Services, and More!

Requirements

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Basic knowledge of digital marketing and customer engagement strategies.
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A business or brand that wants to improve communication and sales through messaging.
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An interest in using automation and chatbots to enhance marketing efficiency.
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No prior technical experience required—this book provides step-by-step guidance.

Description

Social Messaging Apps for Marketers is a comprehensive guide that explores how businesses can effectively use social messaging apps like WhatsApp, Facebook Messenger, Instagram DMs, and Skype to engage with customers, enhance brand loyalty, and drive sales. With traditional social media reach declining and consumers demanding faster, more personal interactions, messaging apps have become a critical marketing tool.

The book begins by explaining why businesses must go beyond traditional social media marketing and embrace direct messaging as a core customer engagement strategy. While platforms like Facebook and Instagram are useful for building awareness, messaging apps help businesses build deeper relationships, increase conversions, and retain loyal customers.

It covers how marketers can:
✔ Use chatbots and automation to scale customer interactions.
✔ Personalize communication to increase trust and engagement.
✔ Leverage messaging for lead generation, sales, and customer support.
✔ Overcome the common challenges of social messaging marketing.
✔ Use strategies that top brands are implementing for business growth.

Readers will learn how to integrate messaging into their digital marketing strategy by using features like chatbots, direct outreach, and AI-powered automation. The book also emphasizes best practices for engaging users without being intrusive, ensuring businesses maintain ethical and effective marketing communication.

Additionally, it explores the rise of conversational commerce—how businesses are using messaging apps to facilitate direct purchases, customer service, and order tracking. Through real-world examples, case studies, and actionable strategies, readers will discover how to turn social messaging into a powerful revenue-generating channel.

By the end of Social Messaging Apps for Marketers, readers will have a deep understanding of how to harness messaging platforms for business success, improve customer satisfaction, and increase revenue.

Instructors

SP

Shivam Pandey
Digital Marketing

(3.67)

  156 Courses

  25 Students

  3 Reviews